needs assessment pre-call questionnaire
Briefly describe your organization (products/services, retail or wholesale)
Briefly describe your target market
Briefly describe your Unique Value (Selling) Proposition
Length of time in business (years)
Number of employees
Do you have a dedicated
marketing dept? Yes
Do you have a marketing budget? Yes
Do you have a Mission Statement? Yes
If so, what is your mission statement?
What are your immediate goals and objectives?
What are your long-term goals/objectives?
What are your strengths?
Do you have a strategic marketing plan? Yes
participate in social media network sites? Yes
If yes, briefly describe your participation (ie, twitter, facebook, blogs,
Do you have a strategic Social Media Marketing Plan? Yes
Do you have a prospect database? Yes
Do you send marketing emails? Yes
Do you currently have a newsletter? (electronic and/or print) Yes
What are you looking to learn from this Needs Assessment Review?
Any other thoughts, questions, comments.
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